At trade fairs, also known as trade fairs or exhibitions, you can gain a high level of awareness and meet potential customers. We know it’s important for your business to get the attention it deserves, so we’re going to share a few different strategies to help your booth stand out from the rest.
Invest in the stand
A great display is a must. After all, it’s the first thing trade fair visitors see. A cool design will get people running to your booth.
Invest in high-quality and well-designed exhibition materials such as presentation walls and display boards. Do you have branded furniture to showcase your products. Try including a video presentation that people would queue for.
If your budget is limited, check out the classics. For example the roll up banner, a simple, cheap and yet very useful product at trade shows. Mainly because a lot of information can be displayed on the roll-up banner and at the same time it is easy to read for visitors.
can i bring you something
Trade fairs are tiring affairs that make people hungry and thirsty. Offer your stand visitors snacks and refreshments. Consider giving out a branded water bottle. Better yet, if you are in the food industry, offer visitors a sample of your food product. While they’re eating or sipping water at your booth, you can start a conversation about your product or service.
Short but informative
Trade fair visitors are inundated with information all day long. Therefore, it is important to be able to get your message across in a concise but informative manner in a short amount of time. A tool for this is a X bannerfor example, on which the most important points of your message are already described. In this way, you will gain the customer’s attention better and will be better remembered by the customer.
It’s also always important to order printed materials to give to visitors to take home. Flyers and brochures are a good example of this. You can put a lot of information on it, which the visitor can then read at his leisure. and of course you should always take enough business cards with you to the fair. By distributing these, you can still be contacted afterwards.
Dress to impress
It is important to exude unity as a team. Therefore, make sure that all company employees appear at the trade fair in company clothing. This gives visitors a professional feel for the company. In addition, it also creates a stronger bond within the team, a win-win situation.