All marketers know the role of video in engaging their customers and audience. People tend to spend more time on video than text, so you can give them the content they need to make purchasing decisions. However, videos alone may not result in a purchase. You must provide written content to accompany your video marketing efforts.
Video transcriptions play an important role in video marketing and empower your campaign. Here’s an in-depth look at video transcription’s role in boosting the power of video marketing.
It gives you the option to add SEO
Text can help you optimize your video content for search engines. Text-based content is easier to optimize because it can be indexed. Also, search engines can index text content, but not video content. Your videos need SEO to be seen by your target audience. Otherwise, they won’t appear in search results when customers search for related content.
In such a case, video transcription will help you by allowing you to implement SEO into your video campaigns and enjoy the benefits that come with it.
Video transcription helps optimize voice search
It is estimated that over 3.25 million people around the world use voice search to search for articles on the web. You can capture the market by making it easier for them to find your videos by voice. Video transcription can help you improve voice searches by optimizing content for the words people commonly use.
It drives traffic to your website
The main goal when creating most video marketing content is to drive traffic to your website. Video transcription helps optimize your content for voice, general and video search to drive more traffic to your website. You can apply any SEO strategies to your video transcriptions and rank higher for certain keywords, thereby gaining popularity.
Increased traffic to the website is a golden opportunity for the business to convert them into warm leads and eventually customers. It’s also possible to target content to a specific audience, allowing you to drive specific traffic to your website.
Improve your viewer engagement
Getting visitors to watch your videos is not enough to get results. You must keep them long enough for you to get your message across. It’s important that you find ways to maintain interest until the end of your content.
Video transcription provides viewers with text references for your videos. It clarifies various issues that may not be clear in the voice, such as B. Terms and Numbers. If you post informative videos, the transcript can be used as a study guide.
Transcription also allows you to reach users with hearing impairments and the deaf. This increases the reach of your videos and allows you to tap into the market that cannot consume video content. On the other hand, transcription can help reach a potential market that doesn’t speak the language you used in the video.
Content in multiple languages can be added to the video during playback or provided as a full transcript on the page. Both ways help viewers find the exact video by searching in their language. Therefore, it’s a perfect opportunity to onboard the people who don’t speak your language and improve your ranking in search results for that particular language.
User engagement results in an increased number of warm leads, many of which can be converted into real customers. Plus, engagement lowers the bounce rate on your site and gives you time to tell them your brand story and the products you have in store for them. A lower bounce rate is also a ranking factor for search engines.
Video transcription helps in content creation
The use of a video transcription service helps with your content creation strategy. You can turn any transcripts into full topics to use in your next blog post. The text can also be used to generate ideas that you can use to develop future posts on your site. You can also easily cite videos in your posts because you have easily accessible text material. The internal links to video content also help to improve the ranking of the respective pages.